From: Ellens, Ken
To: Ellens, Ken
Subject: Benchmark Resorts & Hotels Announces The “Top Ten Meeting Trends For 2013”
Date: Tuesday, January 29, 2013 10:24:09 AM
KEN ELLENS COMMUNICATIONS
201-758-2864-Phone / 201-951-9511-Cell
Benchmark Hospitality International’s
Benchmark Resorts & Hotels Announces The
“Top Ten Meeting Trends For 2013”
The Woodlands (Houston), Texas, January 2013 … Benchmark Hotels & Resorts
announces the "Top Ten Meeting Trends for 2013" as observed by its properties. Benchmark
Hospitality International is a leading US-based hospitality management company, which
operates 39 award-winning hotels, resorts, and conference centers coast to coast and off
Trend #1 Steady As She Goes ... Meeting demand is improving at an encouraging pace
to start the New Year. Many organizations have a positive outlook for 2013, but still remain
cautious with long term meeting commitments.
Trend #2 Rates Are On The Rise … With increased demand, group rates are advancing
commensurately, depending on the location and the market. Meeting planning professionals
are still in the driver's seat and they know it. Pricing is least sensitive within new industries
and new media companies that are on a strong growth path.
Trend #3 CMP=Completely “Customized” Package … Expectations are heightened
for the creative and unique delivery of the industry’s Complete Meeting Package. It's not that
meeting planning professionals don't like packaging or see its value. They just want that
CMP acronym to now mean "customized meeting package" - customized to their unique
meeting needs and budget. Gone are the days when a CMP was one size fits all.
Trend #4 The Pace Is Promising! Across the country, booking pace is getting more
encouraging for 2013 and for 2014. Depending on the market, there is positive direction with
future bookings and healthy signs of activity and interest in getting deferred meetings on the
books. Things are looking positive and headed in the right direction - onward and upward!
Trend #5 Wireless EVERYTHING! … Whether it's a nod to green meetings or just
convenience, note pads & pens are taking a back seat to iPads and electronic tablets as the
preferred means of taking notes and documenting learning in the meeting room. Conference
facilities are responding with charging stations throughout to juice up conferees' devices
during breaks. Meetings are increasingly active with texting and tweeting exchanges with
meeting-related content. Smart, interactive meetings are here to stay!
Trend #6 F&B -- Healthy Culinary Continues, but ironically that doesn't mean the
Danish trays aren't emptied daily. Meeting attendees, though, are demanding healthy, gluten
free, sustainable cuisine and refreshment break selections - even going so far as to request an
authentic culinary experience reflecting the native cuisine of participants. Creative,
imaginative, and healthy culinary offerings are increasingly requested. Healthy proteinnourished
meeting attendees are attentive conferees!
Trend #7 What’s New With Meeting Room Demand? Today's meeting technology
brings a stronger need for secure environments in which to conduct business and learning
when off site. And meeting planning professionals are demanding that meeting facilities
respond accordingly. There's just too much at risk in this competitive business environment.
Guess what else is in high demand -- more breakout rooms … what we've been hearing for
20 years! Demand for smaller and more intimate attendee interface is increasing after a
lengthy period of deferred meetings. Some things never change, including demand for more
Trend #8 Teambuilding Continues Its Trend Upward. After years of postponed or
deferred meetings, many companies are using teambuilding to inspire camaraderie and revive
enthusiasm. But this is not your 1990s ropes and obstacle courses; today's teambuilding is
about scavenger hunts, early morning group fitness runs, competitive bowling, and culinary
cook-offs. Fun, challenging and delicious!
Trend #9 21st Century Meeting Planning Professionals are Busier, with increased
multitasking responsibilities than ever before. Fewer have planning as a primary function
within their job responsibilities, and due to their hectic schedules, they have less time to be
educated and even less patience to wait for a response. Interface with meeting professionals is
increasingly done through RFP, e-mail communication and in some cases texting. Know
your meeting planning professionals, understand their needs, and help them be heroes to their
attendees and organization leadership! It makes a difference and helps your venue stand out
from the crowd!
Trend #10 What Business Segments are Heating Up? Several, actually! Education
(particularly engineering & technology), medical, bio tech, high tech, new media, association,
not-for-profits, financial services and the incentive segment are all showing signs of recovery
for 2013. What's not won't surprise anyone -- government related business.
Bonus Trend Value, Value, Value, including plenty to do on property for attendees, up to
date fitness & recreation, and strong WIFI signals throughout! It’s all expected today. Social
responsibility and sustainability are important, but not game changers – they’re a part of the
mix and not an end in themselves.
About Benchmark Resorts & Hotels
Benchmark Resorts & Hotels represents the finest in lodging, dining, recreational and
meeting accommodations in unique destinations throughout the United States. Each is a Four
Diamond property with award-winning service and exceptional accommodations. Most
Benchmark Resorts & Hotels are certified by the International Association of Conference
Centers, the leading professional organization governing the multi-billion dollar conference
center industry on five continents. Benchmark Resorts & Hotels deliver highly specialized
service that anticipates guests needs and ensures a hospitality experience unsurpassed and
long remembered. For additional information and the location of properties, visit
Benchmark Hospitality’s Lifestyle Journal
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